normalize the multi-value custom fields

Multi Value Custom field in CiviCRM save all the values for the field in one field concatinated by chr(1).

There are two problems with this approach.

1.) We're not referencing to the key in the civicrm_option_value table.
2.) it makes reporting a little hairy, especially if you are trying to attaching reporting software (ie Jasper, Business Objects) to the back-end

The last problem is this simply isn't a normalized approach to storing data.

I'm going to work through a roadmap on what this would take